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This book examines the public discourse surrounding Curt Flood (1938–1997), the star center fielder for the St. Louis Cardinals throughout the 1960s. In 1969, Flood was traded to the Philadelphia Phillies. At the time, all Major League Baseball players were subject to the reserve clause, which essentially bound a player to work in perpetuity for his original team, unless traded for another player or sold for cash, in which case he worked under the same reserve conditions for the next team. Flood refused the trade on a matter of principle, arguing that Major League Baseball had violated both U.S. antitrust laws and the 13th Amendment’s prohibition of involuntary servitude. In a defiant letter to Commissioner Bowie Kuhn asking for his contractual release, Flood infamously wrote, “after twelve years in the major leagues, I do not feel that I am a piece of property to be bought and sold irrespective of my wishes.” Most significantly, Flood appeared on national television with Howard Cosell and described himself as a “well-paid slave.” Explosive controversy ensued. The book examines the ways in which the media constructed the case and Flood’s persona. By examining the mainstream press, the black press, and primary sources, including Flood’s autobiography, it exposes the complexities of what it means to be a prominent black American athlete—in 1969 and today.

This book follows the paths of sports figures who were embraced by the general populace but who, through a variety of circumstances, real or imagined, found themselves falling out of favor. The chapters focus on the roles played by athletes, the media, and fans in describing how once-esteemed popular figures find themselves scorned by the same public that at one time viewed them as heroic, laudable, or otherwise respectable. The book examines a wide range of sports and eras, and includes chapters on Barry Bonds, Kirby Puckett, Mike Tyson, Mark McGwire and Sammy Sosa, Branch Rickey, Joe Louis and Max Schmeling, Michael Jordan, Wilt Chamberlain, and Jim Brown, as well as an afterword and introduction.

Female athletes are too often perceived as interlopers in the historically male-dominated world of sports. Obstacles specific to women are of particular focus in this book. Race, sexual orientation, and the similar qualities ancillary to gender require special exploration of the way they impact an athlete’s story. Central to the book is the contention that women in their role as inherent outsiders are placed in a unique position even more complicated than the usual experiences of inequality and discord associated with race and sports. The contributors explore and critique the notion that in order to be considered among the pantheon of athletic heroes one cannot deviate from the traditional demographic profile, that of the white male. These essays look specifically and critically at the nature of gender and sexuality within the contested nexus of race, reputation, and sport. The collection explores the reputations of iconic and pioneering sports figures and the cultural and social forces that helped to forge their unique and often problematic legacies. Women athletes discussed in this volume include Babe Didrikson Zaharias, the women of the AAGPBL, Billie Jean King, Venus and Serena Williams, Marion Jones, Chris Evert and Martina Navratilova, Sheryl Swoopes, Florence Griffith Joyner, Roberta Gibb and Kathrine Switzer, and Danica Patrick.

This book follows Major League Baseball (MLB)’s history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB’s challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. The author argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. As its privileged position eroded in the face of increased competition from other sports and union resistance, it awakened to its perilous predicament and began aggressively courting athletes and fans at home and abroad. Using a detailed marketing analysis and applying the principles of a “smart power” model, the author assesses MLB’s progression as a global business brand that continues to appeal to a consumer’s sense of an idyllic past in the midst of a fast-paced, and often violent, present.