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Smart BallMarketing the Myth and Managing the Reality of Major League Baseball

Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball

Robert F. Lewis

Published in print:
2009
Published Online:
March 2014
ISBN:
9781604732078
eISBN:
9781604732177
Item type:
book
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781604732078.001.0001
Subject:
Sociology, Sport and Leisure

This book follows Major League Baseball (MLB)’s history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB’s challenge has been to market its popular mythology ... More

Troubling ViolenceA Performance Project

Troubling Violence: A Performance Project

M. Heather Carver and Elaine J. Lawless

Published in print:
2009
Published Online:
March 2014
ISBN:
9781604732085
eISBN:
9781604733471
Item type:
book
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781604732085.001.0001
Subject:
Sociology, Gender and Sexuality

This book, which follows the collaboration between the author, a performance studies professor, and ethnographic folklorist Elaine J. Lawless, traces the creative development of a performance troupe ... More

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