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Of Comics and MenA Cultural History of American Comic Books$
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Jean-Paul Gabilliet

Print publication date: 2009

Print ISBN-13: 9781604732672

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604732672.001.0001

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date: 15 January 2019

The Age of Innovation (1963–1969)

The Age of Innovation (1963–1969)

(p.56) Chapter 6 The Age of Innovation (1963–1969)
Of Comics and Men

Jean-Paul Gabilliet

University Press of Mississippi

During a short period in the 1960s, the comic book industry underwent a creative phase the effects of which still linger in the early twenty-first century. The industry’s new commercial and cultural dynamic coalesced around Marvel Comics and DC Comics, the two leading publishers at the time, and the superhero genre. In addition, a new conception of comic books, epitomized by the first generation of creators that had grown up with them, emerged. The newcomers overhauled the codes and contents of the medium, the most radical among them producing the first “underground” comics, also known as comix. This chapter examines the comic book industry’s age of innovation, which spanned the years 1963 to 1969. It looks at the rebirth of the superhero genre, led by Batman, and the rise of comix as a direct emanation of the independent press that appeared in the wake of the counterculture—that is, the ideological, social, and cultural rebellion of many baby boomers. It also discusses the industry’s evolution that gave pride of place to comics artists.

Keywords:   comic book industry, Marvel Comics, DC Comics, superhero genre, comic books, underground comics, comix, independent press, counterculture, comics artists

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