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Of Comics and MenA Cultural History of American Comic Books$
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Jean-Paul Gabilliet

Print publication date: 2009

Print ISBN-13: 9781604732672

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604732672.001.0001

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date: 15 November 2018

The End of a Century and the Beginning of a New Century (1993– )

The End of a Century and the Beginning of a New Century (1993– )

Chapter:
(p.98) Chapter 9 The End of a Century and the Beginning of a New Century (1993– )
Source:
Of Comics and Men
Author(s):

Jean-Paul Gabilliet

Publisher:
University Press of Mississippi
DOI:10.14325/mississippi/9781604732672.003.0009

During the 1990s, the comic book industry’s direct sales distribution system faced an extremely grave crisis after seven years of uninterrupted growth. This crisis decimated the ranks of comic book specialty stores and the most fragile publishers, at a time when comics was beginning to penetrate the book market thanks to the growth of “graphic novels.” After Art Spiegelman received a Pulitzer Prize Special Award for his creation Maus II in 1992, audiences outside of comic book specialty stores discovered the diversity and richness of work that was far removed from standardized superhero stories. Meanwhile, Marvel Comics and DC Comics entrusted their titles to a new generation of writers, most of them of British origin who explored the margins of the superhero genre with occasionally impressive results.

Keywords:   comic book industry, distribution, specialty stores, comics, book market, graphic novels, Marvel Comics, DC Comics, superhero genre

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