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The Survival of Soap OperaTransformations for a New Media Era$
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Sam Ford, Abigail De Kosnik, and C. Lee Harrington

Print publication date: 2010

Print ISBN-13: 9781604737165

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604737165.001.0001

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date: 22 September 2018

Agnes Nixon and Soap Opera “Chemistry Tests”

Agnes Nixon and Soap Opera “Chemistry Tests”

Chapter:
(p.44) Agnes Nixon and Soap Opera “Chemistry Tests”
Source:
The Survival of Soap Opera
Author(s):

Carol Traynor Williams

Publisher:
University Press of Mississippi
DOI:10.14325/mississippi/9781604737165.003.0007

This chapter provides insights from Agnes Nixon, the creator of ABC’s All My Children and One Life to Live. It describes how the country’s declining economy between 2008 and 2009 was reflected in the decline of soaps, with the cancellation of CBS’s Guiding Light; the firing of veteran stars such as Deirdre Hall; and soap writers’ testing for “chemistry” by pairing up different actors. The chapter also considers Nixon’s specialty—the social issue story—which includes lesbian lovers, women’s alcoholism, and the Vietnam War.

Keywords:   soap operas, daytime television, All My Children, One Life, social issues

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