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King Cotton in Modern AmericaA Cultural, Political, and Economic History since 1945$
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D. Clayton Brown

Print publication date: 2010

Print ISBN-13: 9781604737981

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604737981.001.0001

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date: 22 July 2018

A New Era Begins

A New Era Begins

(p.62) Chapter 4 A New Era Begins
King Cotton in Modern America

D. Clayton Brown

University Press of Mississippi

This chapter considers the changes that made 1945 a turning point for the cotton industry. Through the National Cotton Council (NCC), a new principle of legitimacy had been established aimed at launching cotton onto a trajectory leading to recovery. The NCC planned to focus on the substantial issues and at every opportunity called for unification, constantly reminding each segment of the industry that it was interconnected with the others, that economic viability would require cooperation with one another. The leadership of the NCC and the network it established; the activities of Will Clayton, under secretary of state for economic affairs, on behalf of cotton; and the promotion of cotton are discussed.

Keywords:   cotton industry, National Cotton Council, Will Clayton, promotion

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