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To Brand and Rebrand: Questioning the Futurity of Tyler Perry

To Brand and Rebrand: Questioning the Futurity of Tyler Perry

Chapter:
(p.225) Chapter Eleven To Brand and Rebrand: Questioning the Futurity of Tyler Perry
Source:
From Madea to Media Mogul
Author(s):
Leah Aldridge
Publisher:
University Press of Mississippi
DOI:10.14325/mississippi/9781496807045.003.0011

Leah Aldridge considers where things might go for Perry in this contemporary moment. She questions: Can we expect to see Perry rebrandin order to broaden his appeal to more mainstream or international markets? What might such changes mean for both his representations of blackness and for his domestic media empire? In doing so, she encourages us to think of Tyler Perry’s image as central to discussions about celebrity, branding, blackness, consumption, marketing, and (international) distribution.

Keywords:   Rebrand, Futurity, International Markets, Domestic Media, Distribution

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