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Theorizing Blasians

Theorizing Blasians

Chapter:
(p.3) Chapter One Theorizing Blasians
Source:
Blasian Invasion
Author(s):
Myra S. Washington
Publisher:
University Press of Mississippi
DOI:10.14325/mississippi/9781496814227.003.0001

This chapter provides a foundation for understanding how media processes, institutions, and discourses have branded mixed race Black and Asian/American stars, making them legible and marketable vis-à-vis the celebrity industrial complex. The use of transracial to denaturalize and disrupt normative racial categories is an attempt to theorize the ways mixed race people access or eschew racialized identities. Ultimately, representations of Blasians may push the limits of mediatized racialization and as such also push the limits for understanding racial authenticity.

Keywords:   Legibility, Celebrity industrial complex, Branding, Transracial, Representations

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