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Modeling Race

Modeling Race

Refashioning Blasianness

(p.49) Chapter 3 Modeling Race
Blasian Invasion
Myra S. Washington
University Press of Mississippi

Kimora Lee Simmons’s career as a fashion model and media figure offers an alternative reading of Blasians as potentially resistive and subversive campy subjects. This chapter delves into how her use of camp is predicated on the performative nature of identity and her refusal to settle for the primacy of visibility and authenticity as key measures of race. Analyses of Simmons’s advertising campaigns, reality television show, and social media usage highlights the ways her Blasianness publicly challenges the idea of a color-blind, post-racial United States.

Keywords:   Fashion, Camp, Kimora Lee Simmons, Advertising, Authenticity

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