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The Shadow or the Self

The Shadow or the Self

The Construction of Neil Gaiman on Social Media

(p.149) The Shadow or the Self
The Artistry of Neil Gaiman
Lanette Cadle
University Press of Mississippi

This chapter examines Gaiman's intensive use of social media to create a shadow self that gives fans the access they crave to his inner processes and daily life. This means making selections, much like a curator faced with a massive archive must select pieces that form a cohesive exhibit, a process that is much more nuanced than the commercial call to create a "brand," an idea that is commonly touted within the world of business. Instead, it is a conscious construction of a shadow self, an embodiment that both is and is not the real Neil Gaiman.

Keywords:   Social Media, Branding, Identity, Twitter/ Instagram, Posthumanism

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