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Roberto Clemente

Roberto Clemente

From Ignominy to Icon

(p.16) Roberto Clemente
Reconstructing Fame
David C. Ogden
University Press of Mississippi

This chapter examines the evolution of Clemente’s reputation. It attempts to explain the speed with which Clemente’s reputation enjoyed a virtual overnight redemption as a result of his untimely death, through the prism of dual process theories, specifically the continuum model of impression formation. The impressions that people hold of one person and how these are formed over long periods of time demonstrate tremendous potential for expanding our understanding of both how reputations change and what changing suggests.

Keywords:   athletes, reputations, sports figures, baseball players, impression formation, dual process

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