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The Festivalization of Garlic

The Festivalization of Garlic

Creating and Celebrating Community in Gilroy

(p.24) Chapter Two The Festivalization of Garlic
Garlic Capital of the World
Pauline Adema
University Press of Mississippi

This chapter first describes the changes the Gilroy Garlic Festival has undergone over the years. It then discusses why food festivals are so popular among community leaders seeking to distinguish their towns; how the festival creates and sustains a sense of community; and how the Gilroy Garlic Festival serves as a model for other festival organizers.

Keywords:   Gilroy Garlic Festival, foodscapes, community leaders

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