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“This little piggy went to PigFest …”

“This little piggy went to PigFest …”

The Paradox of PigFest

(p.105) Chapter Six “This little piggy went to PigFest …”
Garlic Capital of the World
Pauline Adema
University Press of Mississippi

This chapter presents the story of PigFest in Coppell, Texas, which, unlike the Gilroy Garlic Festival, represents a failed attempt to create a sense of community and place identity through a place-specific food festival. It shows that the most significant factors informing a place-based food festival’s success or failure are the displayed and implied semiotics of food symbolization and the degree to which organizers allow for communal participation.

Keywords:   PigFest, food festivals, community, place identity, communal participation, food symbolization

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