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“This little piggy went to PigFest …”

“This little piggy went to PigFest …”

The Paradox of PigFest

Chapter:
(p.105) Chapter Six “This little piggy went to PigFest …”
Source:
Garlic Capital of the World
Author(s):
Pauline Adema
Publisher:
University Press of Mississippi
DOI:10.14325/mississippi/9781604731200.003.0006

This chapter presents the story of PigFest in Coppell, Texas, which, unlike the Gilroy Garlic Festival, represents a failed attempt to create a sense of community and place identity through a place-specific food festival. It shows that the most significant factors informing a place-based food festival’s success or failure are the displayed and implied semiotics of food symbolization and the degree to which organizers allow for communal participation.

Keywords:   PigFest, food festivals, community, place identity, communal participation, food symbolization

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