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The Golden Age of the Fan Magazine

The Golden Age of the Fan Magazine

(p.122) Chapter 7 The Golden Age of the Fan Magazine
Inside the Hollywood Fan Magazine
Anthony Slide
University Press of Mississippi

This chapter describes the golden age of the fan magazine from the 1920s through the 1940s. The Great Depression of the 1930s caused film companies to falter but the fan magazines kept on going. Photoplay suffered a drop in sales, in part because of James R. Quirk’s death, but also because its two major rivals, Modern Screen and Silver Screen, were sold at a lower price—ten cents versus twenty-five cents. In December 1929, the Tower group launched The New Movie Magazine, which by 1933 became the biggest-selling fan magazine, with an estimated circulation of 650,000 copies.

Keywords:   fan magazines, Photoplay, Modern Screen, Silver Screen, New Movie Magazine

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