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Perspective

Perspective

Scholar Robert C. Allen on Studying Soap Operas

Chapter:
(p.83) Perspective
Source:
The Survival of Soap Opera
Author(s):
C. Lee Harrington
Publisher:
University Press of Mississippi
DOI:10.14325/mississippi/9781604737165.003.0011

This chapter presents Allen’s views about the rewards of studying U.S. daytime serial dramas. Allen says that soap operas are worth studying for their persistence alone—as a form of storytelling, as an advertising vehicle, and as the basis for uncountable hours of experience for uncountable billions of people in the U.S. since 1929.

Keywords:   soap operas, daytime serial dramas, daytime television

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