Scholars Barbara Irwin and Mary Cassata on the State of U.S. Soap Operas
In this chapter Irwin and Cassata share their views about the book’s three main themes: capitalizing on history, experimenting with production and distribution, and learning from diverse audiences. Cassata and Irwin are the directors of Project Daytime, a comprehensive research endeavor that focuses on the study and monitoring of the daytime television industry. The chapter concludes with an overview of several aspects of soap operas explored in depth by Project Daytime.
Keywords: soap opera genre, Project Daytime, television production, distribution, audiences, daytime television industry