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“What the Hell Does TIIC Mean?”

“What the Hell Does TIIC Mean?”

Online Content and the Struggle to Save the Soaps

(p.201) “What the Hell Does TIIC Mean?”
The Survival of Soap Opera
Elana Levine
University Press of Mississippi

This chapter presents an overview of the soaps’ range of online enterprises. It considers the fact that soap audiences have criticized many of these steps, demanding that writers, producers, and networks better serve what fans see as the true nature of soaps. To examine these contentions, the chapter analyzes the character blogs of ABC Daytime. In particular, it examines the ways in which the blog of General Hospital (GH) character Robin Scorpio has served as a site of struggles between ABC Daytime executives, GH creative staff, and GH audiences. Such struggles offer insight into the tensions between daytime soaps and the audiences they are so desperate to maintain and grow, suggesting that the use of new media outlets in and of itself cannot save the genre.

Keywords:   soap operas, daytime television, General Hospital, blogs, Robin Scorpio, online presence, new media

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