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Giving Soaps a Good Scrub

Giving Soaps a Good Scrub

ABC’s Ugly Betty and the Ethnicity of Television Formats

(p.49) Giving Soaps a Good Scrub
The Survival of Soap Opera
Jaime J. Nasser
University Press of Mississippi

This chapter considers developments in two industries related to the U.S. daytime soap opera: Latin American telenovelas and U.S. primetime drama. It gives special attention to two biases that have played out in the critical reception of U.S. primetime series adapted from telenovelas: gendered bias against the soap opera format and ethnic/cultural biases against telenovela content.

Keywords:   soap operas, daytime television, Latin American telenovelas, gender bias, ethnic bias, cultural bias

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