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“Engravings from Original Pictures”

“Engravings from Original Pictures”

Competing for Audiences and Original Art

Chapter:
(p.119) 6 “Engravings from Original Pictures”
Source:
Art for the Middle Classes
Author(s):
Cynthia Lee Patterson
Publisher:
University Press of Mississippi
DOI:10.14325/mississippi/9781604737363.003.0006

This chapter explores promotional strategies and editorial matter used in Godey’s Lady’s Book, Graham’s Lady’s and Gentleman’s Magazine, Peterson’s Magazine, and Sartain’s Union Magazine. These show differences on how these publications addressed their respective audiences. Godey’s artworks consisted mainly of images of women and children, to target its audience which consisted mainly of mothers. Both Graham’s and Peterson’s used numerous images of idealized beauty, as they both assumed that the majority of their readers were unmarried males. Sartain’s used titillating images of Indian maidens aimed to arouse a majority male readership.

Keywords:   strategies, Sartain’s Union Magazine, Godey’s Lady’s Book, Graham’s Lady’s and Gentleman’s Magazine, Peterson’s Magazine, artworks, readership

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