The Ascendancy of New Yark, and Market Stratification
This chapter discusses the rise of lithographic art print companies such as Goupil, Vibert and Co. and Currier and Ives in the 1850s, which eclipsed the prominence of illustrated magazines in Philadelphia. Lithographic prints were cheaper and easier to produce, and with the artists working for both Goupil, Vibert and Co. and Currier and Ives, the American public started to shift their focus toward art prints. Both Graham’s Lady’s and Gentleman’s Magazine and Sartain’s Union Magazine ended in the 1850s. Godey’s Lady’s Book and Peterson’s Magazine continued to thrive, as they continued to publish high quality literature and they kept a loyal readership.
Keywords: lithographic art print, Goupil, Vibert and Co., Currier and Ives, illustrated magazines, Godey’s Lady’s Book, Graham’s Lady’s and Gentleman’s Magazine, Peterson’s Magazine, and Sartain’s Union Magazine