Joe Louis and Max Schmeling Revisited
This chapter discusses how boxers Joe Louis and Max Schmeling were used by their respective races. In 1936, the two fought in a boxing match filled with underlying political subtext: Louis for the African Americans seeing him as a hope to champion their cause of equality; and Schmeling as a propaganda tool for the Nazi regime. Both figures suffered reputation damage after the Second World War, with Louis incurring financial liabilities and Schmeling being accused of being an active member of the Nazi Party.
Keywords: reputation, Joe Louis, Max Schmeling, Nazi Party, Second World War, political subtext, propaganda