This chapter discusses the successes experienced by Starday Records during the mid 1960s. Despite the tragedies that struck country music in 1964—the death of Cowboy Copas, Patsy Cline, and Hawkshaw Hawkins—the genre still enjoyed a great deal of fame all over the U.S. In its surge of popularity, Starday stood as one of the biggest trendsetters in country music. The chapter relates how Starday further increased its financial success by creating the Country Music Record Club of America, an exclusive club that sells country music records directly to fans and collectors on a mail-ordered basis.