Taking up a considerable portion of this chapter is interviewee Anant Pai’s Amar Chitra Katha, which he started in the 1960s when he noticed that Indian children knew very little about their country’s history, religion, and mythology, which became the emphases of ACK. In recent years, the comics industry has thrived, today dominated by Diamond, whose star cartoonist is interviewee Pran Kumar. Pran has an unusual, but lucrative industry, paying a couple of young people working on the third floor of his home to put the finishing touches on strips he draws and self syndicates to about 20 newspapers. The strips are compiled into comic books by Diamond. Other equally interesting cartoonists are briefly profiled and recent professional advancements such as the first successful comics convention are discussed.
Keywords: Amar Chitra Katha, Cha Cha Chaudhary, syndicates, educational comics, Anant Pai, Diamond Comics (India), humor magazines, comic strips