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Interlude

Interlude

The BMG Movement—The Sources

Chapter:
(p.21) Chapter Two Interlude
Source:
The Guitar in America
Author(s):
Jeffrey J. Noonan
Publisher:
University Press of Mississippi
DOI:10.14325/mississippi/9781934110188.003.0003

This chapter focuses on the history of the banjo, mandolin, and guitar (BMG) movement in America, and identifies commercial changes that played a significant role in the movement’s popularity. These include industrialized mass production, newly invented advertising techniques, and a burgeoning magazine publishing industry. Some of the publications that contributed to the popularity of the guitar in late nineteenth-century America include S. S. Stewart’s Banjo and Guitar Journal, Cadenza and Crescendo.

Keywords:   BMG movement, America, mass production, advertising techniques, magazine publishing, guitar, S. S. Stewart, Cadenza, Crescendo

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