The BMG Movement—The Sources
This chapter focuses on the history of the banjo, mandolin, and guitar (BMG) movement in America, and identifies commercial changes that played a significant role in the movement’s popularity. These include industrialized mass production, newly invented advertising techniques, and a burgeoning magazine publishing industry. Some of the publications that contributed to the popularity of the guitar in late nineteenth-century America include S. S. Stewart’s Banjo and Guitar Journal, Cadenza and Crescendo.
Keywords: BMG movement, America, mass production, advertising techniques, magazine publishing, guitar, S. S. Stewart, Cadenza, Crescendo