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Jinxia, D., Yijing, Z., & Luyang, L. (2016-12-02). The Interaction of Personal, Local, and Global Forces: Yao Ming’s Rise and Sustained Influence in Chinese Sport. In More than Cricket and Football: International Sport and the Challenge of Celebrity. : University Press of Mississippi. Retrieved 27 Sep. 2021, from https://mississippi.universitypressscholarship.com/view/10.14325/mississippi/9781496809889.001.0001/upso-9781496809889-chapter-005.