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Adema, P. (2009-01-06). Place Branding and Selling Place: Creating and Marketing Identity Capital. In Garlic Capital of the World: Gilroy, Garlic, and the Making of a Festive Foodscape. : University Press of Mississippi. Retrieved 18 Sep. 2021, from https://mississippi.universitypressscholarship.com/view/10.14325/mississippi/9781604731200.001.0001/upso-9781604731200-chapter-5.