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From Madea to Media MogulTheorizing Tyler Perry$
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TreaAndrea M. Russworm, Samantha N. Sheppard, and Karen M. Bowdre

Print publication date: 2016

Print ISBN-13: 9781496807045

Published to University Press of Mississippi: January 2018

DOI: 10.14325/mississippi/9781496807045.001.0001

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PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 30 May 2020

One Man Hollywood: The Decline of Black Creative Production in Post-Network Television

One Man Hollywood: The Decline of Black Creative Production in Post-Network Television

Chapter:
(p.138) Chapter Seven One Man Hollywood: The Decline of Black Creative Production in Post-Network Television
Source:
From Madea to Media Mogul
Author(s):

Aymar Jean Christian

Khadijah Costley White

Publisher:
University Press of Mississippi
DOI:10.14325/mississippi/9781496807045.003.0007

Aymar Christian and Khadijah Costley White theorize Perry’s place in the television history, explicitly in the context of his niche production system and industrial marketing practices. Christian and Costley White critique Perry’s dominance in the televisual landscape and the numerous ways in which his direct control over his media entities has compromised not only his content but also his company’s ethics and labor practices. Given that Perry’s television successes occurred concomitant with the fragmentation of key media marketplaces and given the lack of structural changes surrounding his productions, Christian’s and Costley White’s chapter ultimately questions (and redefines) the extent to which Perry has truly been a game-changer in the television industry.

Keywords:   Niche, Industry, Televisual Landscape, Labor, Marketplaces

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