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The Woman Fantastic in Contemporary American Media Culture$
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Elyce Rae Helford, Shiloh Carroll, Sarah Gray, and Michael R. II Howard

Print publication date: 2016

Print ISBN-13: 9781496808714

Published to University Press of Mississippi: September 2018

DOI: 10.14325/mississippi/9781496808714.001.0001

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Body Issues in Wonder Woman 90–100 (1994–1995): Good Girls, Bad Girls, Macho Men

Body Issues in Wonder Woman 90–100 (1994–1995): Good Girls, Bad Girls, Macho Men

(p.159) Body Issues in Wonder Woman 90–100 (1994–1995): Good Girls, Bad Girls, Macho Men
The Woman Fantastic in Contemporary American Media Culture

Joan Ormrod

University Press of Mississippi

Joan Ormrod begins the section with “Body Issues in Wonder Woman 90-100 (1994-1995): Good Girls, Bad Girls, Macho Men.” In an era that saw the emergence of violent, silicone-breasted, wasp-waisted bad girls, D.C.’s Wonder Woman’s sales dropped. In response, Diana/Wonder Woman was reconceptualized to fit the new mold. Study of this shift to elongated, muscular bodies in fetishized clothing and soft-core porn poses, argues Ormrod, is productively achieved through application and critique of Laura Mulvey’s concept of the male gaze. Then, positing an alternative model based on Turner’s notion of the “somatic society,” Ormrod reads the superhuman body as a metaphor for the body within wider culture, offering a historically contextualized commentary on women’s changing place in society in the 1990s.

Keywords:   Wonder Woman, Comics, Male Gaze, Body Politics, Superheroine

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