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Graphic Novels for Children and Young AdultsA Collection of Critical Essays$
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Michelle Ann Abate and Gwen Athene Tarbox

Print publication date: 2017

Print ISBN-13: 9781496811677

Published to University Press of Mississippi: May 2019

DOI: 10.14325/mississippi/9781496811677.001.0001

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PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 19 September 2021

Multimodality Is Magic: My Little Pony and Transmedia Strategies in Children’s Comics

Multimodality Is Magic: My Little Pony and Transmedia Strategies in Children’s Comics

(p.112) 7 Multimodality Is Magic: My Little Pony and Transmedia Strategies in Children’s Comics
Graphic Novels for Children and Young Adults

Aaron Kashtan

University Press of Mississippi

Between 2004 and 2014, one particular category of children's comics exploded: children's comics based on licensed properties. Two specific companies—IDW Publishing, founded in 1999, and Boom! Studios, founded in 2005—have recently emerged as major players in the comics market thanks largely to their comics based on licensed properties, including many, such as IDW's My Little Pony and Boom's Adventure Time, that appeal primarily to children. Through the analysis of IDW's My Little Pony comics, this chapter seeks to demonstrate that comics, when used as a component of larger transmedia narratives, can help young readers develop a critical awareness of media. In reading comics, children can learn media literacy skills that are applicable across all components of a transmedia franchise. In other words, comics make children better transmedia readers, and potentially better transmedia players and producers, as well.

Keywords:   children's comics, licensed properties, IDW Publishing Boom! Studios, transmedia narratives, media literacy

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