Jump to ContentJump to Main Navigation
Carter G. WoodsonHistory, the Black Press, and Public Relations$
Users without a subscription are not able to see the full content.

Burnis R. Morris

Print publication date: 2017

Print ISBN-13: 9781496814074

Published to University Press of Mississippi: May 2019

DOI: 10.14325/mississippi/9781496814074.001.0001

Show Summary Details
Page of

PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 19 May 2022

Managing Public Relations

Managing Public Relations

(p.85) Chapter 5 Managing Public Relations
Carter G. Woodson

Burnis R. Morris

University Press of Mississippi

The practice of modern public relations during the early 20th century is reviewed alongside Woodson’s publicity activities. Details of Woodson’s public-education program and PR style are revealed through his correspondence with Luther P. Jackson, a Virginia State College history professor, collaborator, and fundraiser for Woodson’s cause. Woodson’s last known letter was mailed to Jackson and dated two days before he died in Washington. Woodson’s command of public relations methods also is demonstrated through examination of two of his most acclaimed legacies—The Journal of Negro History and Negro History Week—in public-relations contexts that sought and won press support.

Keywords:   Publicity, Public-education program, PR style, Public relations, Luther P. Jackson, Virginia State College, Public relations, Journal of Negro History, Negro History Week

University Press of Mississippi requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.