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Carter G. WoodsonHistory, the Black Press, and Public Relations$
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Burnis R. Morris

Print publication date: 2017

Print ISBN-13: 9781496814074

Published to University Press of Mississippi: May 2019

DOI: 10.14325/mississippi/9781496814074.001.0001

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PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 19 May 2022

Managing Public Relations

Managing Public Relations

Chapter:
(p.85) Chapter 5 Managing Public Relations
Source:
Carter G. Woodson
Author(s):

Burnis R. Morris

Publisher:
University Press of Mississippi
DOI:10.14325/mississippi/9781496814074.003.0005

The practice of modern public relations during the early 20th century is reviewed alongside Woodson’s publicity activities. Details of Woodson’s public-education program and PR style are revealed through his correspondence with Luther P. Jackson, a Virginia State College history professor, collaborator, and fundraiser for Woodson’s cause. Woodson’s last known letter was mailed to Jackson and dated two days before he died in Washington. Woodson’s command of public relations methods also is demonstrated through examination of two of his most acclaimed legacies—The Journal of Negro History and Negro History Week—in public-relations contexts that sought and won press support.

Keywords:   Publicity, Public-education program, PR style, Public relations, Luther P. Jackson, Virginia State College, Public relations, Journal of Negro History, Negro History Week

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