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Blasian InvasionRacial Mixing in the Celebrity Industrial Complex$
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Myra S. Washington

Print publication date: 2017

Print ISBN-13: 9781496814227

Published to University Press of Mississippi: May 2019

DOI: 10.14325/mississippi/9781496814227.001.0001

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Theorizing Blasians

Theorizing Blasians

(p.3) Chapter One Theorizing Blasians
Blasian Invasion

Myra S. Washington

University Press of Mississippi

This chapter provides a foundation for understanding how media processes, institutions, and discourses have branded mixed race Black and Asian/American stars, making them legible and marketable vis-à-vis the celebrity industrial complex. The use of transracial to denaturalize and disrupt normative racial categories is an attempt to theorize the ways mixed race people access or eschew racialized identities. Ultimately, representations of Blasians may push the limits of mediatized racialization and as such also push the limits for understanding racial authenticity.

Keywords:   Legibility, Celebrity industrial complex, Branding, Transracial, Representations

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