Theorizing Blasians
Theorizing Blasians
This chapter provides a foundation for understanding how media processes, institutions, and discourses have branded mixed race Black and Asian/American stars, making them legible and marketable vis-à-vis the celebrity industrial complex. The use of transracial to denaturalize and disrupt normative racial categories is an attempt to theorize the ways mixed race people access or eschew racialized identities. Ultimately, representations of Blasians may push the limits of mediatized racialization and as such also push the limits for understanding racial authenticity.
Keywords: Legibility, Celebrity industrial complex, Branding, Transracial, Representations
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