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Look Who's CookingThe Rhetoric of American Home Cooking Traditions in the Twenty-First Century$
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Jennifer Rachel Dutch

Print publication date: 2018

Print ISBN-13: 9781496818751

Published to University Press of Mississippi: September 2019

DOI: 10.14325/mississippi/9781496818751.001.0001

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Brand Name “Grandma”: Selling Tradition to American Home Cooks

Brand Name “Grandma”: Selling Tradition to American Home Cooks

(p.115) 5 Brand Name “Grandma”: Selling Tradition to American Home Cooks
Look Who's Cooking

Jennifer Rachel Dutch

University Press of Mississippi

A variety of products market themselves as a solution to bridge the gap between the idealized picture of home cooking and the reality of feeding the family on a daily basis. Dream Dinners meal assembly, Hello Fresh meal kit delivery service, Stouffer’s frozen dinners, fast foods, and various other “meal solutions,” appropriate the same language as the death of home cooking jeremiahs to sell their products as the way to reap the benefits of home cooking with less work. Despite the fact that these convenience products are often cast as the villain in the death of home cooking narrative, Americans use these products in complex ways that destabilize notions of the meaning of “real” home cooking.

Keywords:   Meal kit delivery, Meal solutions, Fast food, Convenience food, Advertising

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