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Graphic Satire in the Soviet UnionKrokodil's Political Cartoons$
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John Etty

Print publication date: 2019

Print ISBN-13: 9781496820525

Published to University Press of Mississippi: January 2020

DOI: 10.14325/mississippi/9781496820525.001.0001

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Participatory Reading: The Forms and Consumption of Soviet Satire

Participatory Reading: The Forms and Consumption of Soviet Satire

(p.125) Chapter Five Participatory Reading: The Forms and Consumption of Soviet Satire
Graphic Satire in the Soviet Union

John Etty

University Press of Mississippi

This chapter focuses on Krokodil's transmediality. Krokodil was always more than just a magazine. As this chapter shows, the magazine was surrounded by various "extensions", ranging from parallel publications to an aircraft, and the examples discussed in this chapter demonstrate that Krokodil editors had significant authority to conceive and explore transmedia extensions, and they were given material resources and assistance where necessary. This insight reveals the roles that publications like Krokodil adopted in the USSR. Rather than simply functioning as mouthpieces for official points of view, they had genuine authorial agency and were allowed a degree of freedom that is not always acknowledged. We may also challenge certain assumptions about the passivity of Soviet readers, and re-imagine Krokodil's readership as active consumers in a participatory culture.

Keywords:   Transmedia, Consumers, Participatory culture, Extensions, Author agency

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