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The Artistry of Neil GaimanFinding Light in the Shadows$
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Joseph Michael Sommers and Kyle Eveleth

Print publication date: 2019

Print ISBN-13: 9781496821645

Published to University Press of Mississippi: January 2020

DOI: 10.14325/mississippi/9781496821645.001.0001

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PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 13 July 2020

The Shadow or the Self

The Shadow or the Self

The Construction of Neil Gaiman on Social Media

Chapter:
(p.149) The Shadow or the Self
Source:
The Artistry of Neil Gaiman
Author(s):

Lanette Cadle

Publisher:
University Press of Mississippi
DOI:10.14325/mississippi/9781496821645.003.0009

This chapter examines Gaiman's intensive use of social media to create a shadow self that gives fans the access they crave to his inner processes and daily life. This means making selections, much like a curator faced with a massive archive must select pieces that form a cohesive exhibit, a process that is much more nuanced than the commercial call to create a "brand," an idea that is commonly touted within the world of business. Instead, it is a conscious construction of a shadow self, an embodiment that both is and is not the real Neil Gaiman.

Keywords:   Social Media, Branding, Identity, Twitter/ Instagram, Posthumanism

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