The Shadow or the Self
The Shadow or the Self
The Construction of Neil Gaiman on Social Media
This chapter examines Gaiman's intensive use of social media to create a shadow self that gives fans the access they crave to his inner processes and daily life. This means making selections, much like a curator faced with a massive archive must select pieces that form a cohesive exhibit, a process that is much more nuanced than the commercial call to create a "brand," an idea that is commonly touted within the world of business. Instead, it is a conscious construction of a shadow self, an embodiment that both is and is not the real Neil Gaiman.
Keywords: Social Media, Branding, Identity, Twitter/ Instagram, Posthumanism
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