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Race and RadioPioneering Black Broadcasters in New Orleans$
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Bala James Baptiste

Print publication date: 2019

Print ISBN-13: 9781496822062

Published to University Press of Mississippi: January 2020

DOI: 10.14325/mississippi/9781496822062.001.0001

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Black Culture, Music, and “Hep Phrasing” Permeated Radio

Black Culture, Music, and “Hep Phrasing” Permeated Radio

(p.57) Chapter Four Black Culture, Music, and “Hep Phrasing” Permeated Radio
Race and Radio

Bala J. Baptiste

University Press of Mississippi

In 1947, WJBW took a bold move. It began live remotes from a black nightclub, the Dew Drop Inn. In 1949 Vernon Winslow—who would become the city's first full-time black disk jockey at WWEZ—was unsuccessful convincing WJMR's management to hire him as a DJ. The station refused to hire a black man but made Winslow a consultant who created the black trickster character Poppa Stoppa and taught white men to speak in a hip black vernacular. After firing Winslow because he went on air as Poppa Stoppa, the Jax brewery picked him up to expand its black beer drinking market. It contracted with WWEZ for which Winslow created his DJ nickname, Dr. Daddy-O, and operated his new show “Jivin’ with Jax.”

Keywords:   WJBW, Dew Drop Inn, Poppa Stoppa, WWEZ, “Jivin’ with Jax”

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