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Race and RadioPioneering Black Broadcasters in New Orleans$
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Bala James Baptiste

Print publication date: 2019

Print ISBN-13: 9781496822062

Published to University Press of Mississippi: January 2020

DOI: 10.14325/mississippi/9781496822062.001.0001

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(p.115) Conclusion
Race and Radio

Bala J. Baptiste

University Press of Mississippi

Sociologist E. Franklyn Frazier published Black Bourgeoisie in 1957 noting that the African American press, particularly Ebony magazine, drastically overplayed the accomplishments of the black middle class. “The Negro Forum,” which emerged 11 years earlier in 1946, did similarly, but it could not be convincingly argued that the Forum overstated black accomplishments. Frazier suggested blacks were serving their own need for attention, while Taylor provided his listeners models of black excellence and achievement. He became somewhat Afrocentric before the theory's rise in the 1980s. Afrocentricity places African Americans at the center, as the main focus of analysis of social phenomena. Nevertheless, this thick historiography of pioneering broadcasters noted that early advertisers used innovative techniques to push beer into the black communities. Future studies should consider the effects contemporary black radio announcers might have if they organized concerted efforts to broadcast conscious messages such as those intended to stop black-on-black murder.

Keywords:   Black Bourgeoisie, Afrocentricity, beer, pioneering, future studies

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