Jump to ContentJump to Main Navigation
Ms. Marvel's AmericaNo Normal$
Users without a subscription are not able to see the full content.

Jessica Baldanzi and Hussein Rashid

Print publication date: 2020

Print ISBN-13: 9781496827029

Published to University Press of Mississippi: September 2020

DOI: 10.14325/mississippi/9781496827029.001.0001

Show Summary Details
Page of

PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 19 June 2021

“Wow. Many Hero. Much Super. Such Girl”

“Wow. Many Hero. Much Super. Such Girl”

Kamala Khan and Female Comics Fandom

Chapter:
(p.191) “Wow. Many Hero. Much Super. Such Girl”
Source:
Ms. Marvel's America
Author(s):

Aaron Kashtan

Publisher:
University Press of Mississippi
DOI:10.14325/mississippi/9781496827029.003.0012

After thirty years of domination by straight, white, adult and male fans, comics fandom is becoming a diverse hobby again. Thanks in part to the popularity of superhero comics on Tumblr and other female-dominated Internet fan spaces, female readers have recently emerged as a central constituency of superhero comics fandom. Marvel has sought to capitalize on this trend by producing comics that appeal to Internet-savvy female fans. Kamala Khan is notable because she self-identifies as a fan and participates in activities such as fanfic writing. This chapter explores the rhetorical strategies Ms. Marvel has used to court a largely female Internet fanbase, the subsequent backlash to these efforts, and what Ms. Marvel’s success implies about the future of superhero comics.

Keywords:   superhero comics, female fandom, internet fandom, diversity in comics, white male backlash

University Press of Mississippi requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.