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Ms. Marvel's AmericaNo Normal$
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Jessica Baldanzi and Hussein Rashid

Print publication date: 2020

Print ISBN-13: 9781496827029

Published to University Press of Mississippi: September 2020

DOI: 10.14325/mississippi/9781496827029.001.0001

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“Wow. Many Hero. Much Super. Such Girl”

“Wow. Many Hero. Much Super. Such Girl”

Kamala Khan and Female Comics Fandom

(p.191) “Wow. Many Hero. Much Super. Such Girl”
Ms. Marvel's America

Aaron Kashtan

University Press of Mississippi

After thirty years of domination by straight, white, adult and male fans, comics fandom is becoming a diverse hobby again. Thanks in part to the popularity of superhero comics on Tumblr and other female-dominated Internet fan spaces, female readers have recently emerged as a central constituency of superhero comics fandom. Marvel has sought to capitalize on this trend by producing comics that appeal to Internet-savvy female fans. Kamala Khan is notable because she self-identifies as a fan and participates in activities such as fanfic writing. This chapter explores the rhetorical strategies Ms. Marvel has used to court a largely female Internet fanbase, the subsequent backlash to these efforts, and what Ms. Marvel’s success implies about the future of superhero comics.

Keywords:   superhero comics, female fandom, internet fandom, diversity in comics, white male backlash

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