The Subaltern and the Hegemonic
Introducing concepts such as hypermasculinity, hegemonic masculinity, and toxic masculinity, this section clarifies the methodological framework the book uses to perform analysis. It discusses how masculinity remains framed as both the norm and the cultural ideal, while femininity, race, and queerness are used to bar Others from masculine social, cultural, and political power. It unpicks the discourse around power hierarchies in American capitalist society, and it explains how these power hierarchies relate to each other in a consumerist system, and to the superhero and what we mean by ‘superhero.’
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