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A Portrait of the Auteur as FanboyThe Construction of Authorship in Transmedia Franchises$
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Anastasia Salter and Mel Stanfill

Print publication date: 2020

Print ISBN-13: 9781496830463

Published to University Press of Mississippi: May 2021

DOI: 10.14325/mississippi/9781496830463.001.0001

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PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 27 September 2021

J. K. Rowling and the Auteur Who Lived

J. K. Rowling and the Auteur Who Lived

(p.39) 3 J. K. Rowling and the Auteur Who Lived
A Portrait of the Auteur as Fanboy

Anastasia Salter

Mel Stanfill

University Press of Mississippi

Chapter 3 begins with a history of Rowling’s interactions with fandom; not only was Harry Potter one of the first truly massive internet-based fandoms, but she has been famously open to engaging with her fans on the internet from JKRowling.com to Pottermore to Twitter. Rowling’s auteur persona demonstrates a drive to be at the center of the fan experience, between providing a never-ending drip-feed of canon, moving fans into her proprietary Pottermore space, and actively seeking fan attention. In fact, by telling her fans how to interpret and continually re-centering herself, this chapter contends, Rowling models “proper” fandom as obedient to the author, one vital sense in which she is a fangirl auteur.

Keywords:   Harry Potter, Twitter, Pottermore, Fanfiction, Cursed Child

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