Jump to ContentJump to Main Navigation
A Portrait of the Auteur as FanboyThe Construction of Authorship in Transmedia Franchises$
Users without a subscription are not able to see the full content.

Anastasia Salter and Mel Stanfill

Print publication date: 2020

Print ISBN-13: 9781496830463

Published to University Press of Mississippi: May 2021

DOI: 10.14325/mississippi/9781496830463.001.0001

Show Summary Details
Page of

PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 25 September 2021

Joss Whedon and the Allegedly Feminist Fanboy Auteur

Joss Whedon and the Allegedly Feminist Fanboy Auteur

Chapter:
(p.87) 5 Joss Whedon and the Allegedly Feminist Fanboy Auteur
Source:
A Portrait of the Auteur as Fanboy
Author(s):

Anastasia Salter

Mel Stanfill

Publisher:
University Press of Mississippi
DOI:10.14325/mississippi/9781496830463.003.0005

This chapter interrogates the role of being a feminist in Whedon’s branding, arguing that, while he successfully branded himself as feminist for two decades, closer analysis and subsequent revelations demonstrate this to be far more style than substance. Whedon’s branding as a fanboy, by contrast, is more robust and permeates his public persona, from his casual fashion to his texts to actively participating in his own and other fandoms—though the chapter notes that these practices are in tension with his auteur status. Finally, the chapter argues, Whedon actively leverages the illusion of intimacy enabled by Twitter and fan site Whedonesque to extract the unpaid fan labor that has powered his career.

Keywords:   Buffy the Vampire Slayer, Avengers, Angel, Firefly, Popular feminism

University Press of Mississippi requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.