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A Portrait of the Auteur as FanboyThe Construction of Authorship in Transmedia Franchises$
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Anastasia Salter and Mel Stanfill

Print publication date: 2020

Print ISBN-13: 9781496830463

Published to University Press of Mississippi: May 2021

DOI: 10.14325/mississippi/9781496830463.001.0001

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PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 25 September 2021

Joss Whedon and the Allegedly Feminist Fanboy Auteur

Joss Whedon and the Allegedly Feminist Fanboy Auteur

(p.87) 5 Joss Whedon and the Allegedly Feminist Fanboy Auteur
A Portrait of the Auteur as Fanboy

Anastasia Salter

Mel Stanfill

University Press of Mississippi

This chapter interrogates the role of being a feminist in Whedon’s branding, arguing that, while he successfully branded himself as feminist for two decades, closer analysis and subsequent revelations demonstrate this to be far more style than substance. Whedon’s branding as a fanboy, by contrast, is more robust and permeates his public persona, from his casual fashion to his texts to actively participating in his own and other fandoms—though the chapter notes that these practices are in tension with his auteur status. Finally, the chapter argues, Whedon actively leverages the illusion of intimacy enabled by Twitter and fan site Whedonesque to extract the unpaid fan labor that has powered his career.

Keywords:   Buffy the Vampire Slayer, Avengers, Angel, Firefly, Popular feminism

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