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A Portrait of the Auteur as Fanboy – The Construction of Authorship in Transmedia Franchises - University Press of Mississippi
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A Portrait of the Auteur as Fanboy: The Construction of Authorship in Transmedia Franchises

Anastasia Salter and Mel Stanfill

Abstract

The past decade or so of media promotion has seen a recurring trope of Fanboy to the Rescue—have no fear, it says, this revered franchise is being taken over by a writer, director, or producer who is a “fanboy.” In this trope—which, following Suzanne Scott, the book discusses in terms of the “fanboy auteur”—the fan credentials of writers, directors, and producers are presented as a guarantee of quality media-making. This is a strategy of marketing and branding; it is a claim, from the auteur himself or industry PR machines, that the presence of an auteur who is also a fan means the product is ... More

Keywords: fandom, media studies, superheroes, franchises, popular culture

Bibliographic Information

Print publication date: 2020 Print ISBN-13: 9781496830463
Published to University Press of Mississippi: May 2021 DOI:10.14325/mississippi/9781496830463.001.0001

Authors

Affiliations are at time of print publication.

Anastasia Salter, author
University of Central Florida

Mel Stanfill, author
University of Central Florida