Making a Foodscape
Making a Foodscape
Gilroy and the Iconization of Garlic
This chapter sets out the book’s purpose, which is to explore the creation and perpetuation of Gilroy’s identity as a foodscape, a food-themed place. It then explains the concept of foodscape; traces the history of the development of Gilroy, California; and discusses the campaign to promote Gilroy as the Garlic Capital of the World.
Keywords: Garlic Capital, foodscapes, food festivals
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