Jump to ContentJump to Main Navigation
Garlic Capital of the WorldGilroy, Garlic, and the Making of a Festive Foodscape$
Users without a subscription are not able to see the full content.

Pauline Adema

Print publication date: 2009

Print ISBN-13: 9781604731200

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604731200.001.0001

Show Summary Details
Page of

PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 24 May 2022

Festive Foodscapes

Festive Foodscapes

Food Symbolization and Place Making

(p.141) Chapter Seven Festive Foodscapes
Garlic Capital of the World

Pauline Adema

University Press of Mississippi

This chapter ties together the loose threads of the preceding discussions. It argues that there are multiple dimensions to iconizing food as a strategy of place branding and community building, and that the symbolic meaning associated with or attributed to food informs its use as iconic of collective identity. The story of how Gilroy became a festive foodscape illustrates how branded place identities are shaped by history, zeitgeist, imagination, perception, culinary curiosity, and a quest for differentiation.

Keywords:   food festivals, foodscape, collective identity

University Press of Mississippi requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.