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Garlic Capital of the WorldGilroy, Garlic, and the Making of a Festive Foodscape$
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Pauline Adema

Print publication date: 2009

Print ISBN-13: 9781604731200

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604731200.001.0001

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Festive Foodscapes

Festive Foodscapes

Food Symbolization and Place Making

Chapter:
(p.141) Chapter Seven Festive Foodscapes
Source:
Garlic Capital of the World
Author(s):

Pauline Adema

Publisher:
University Press of Mississippi
DOI:10.14325/mississippi/9781604731200.003.0007

This chapter ties together the loose threads of the preceding discussions. It argues that there are multiple dimensions to iconizing food as a strategy of place branding and community building, and that the symbolic meaning associated with or attributed to food informs its use as iconic of collective identity. The story of how Gilroy became a festive foodscape illustrates how branded place identities are shaped by history, zeitgeist, imagination, perception, culinary curiosity, and a quest for differentiation.

Keywords:   food festivals, foodscape, collective identity

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