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¡Viva La Historieta! – Mexican Comics, NAFTA, and the Politics of Globalization - University Press of Mississippi
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¡Viva La Historieta!: Mexican Comics, NAFTA, and the Politics of Globalization

Bruce Campbell


This book critically examines the participation of Mexican comic books in the continuing debate over the character and consequences of globalization in Mexico. The focus of the book is on graphic narratives produced by and for Mexicans in the period following the 1994 implementation of the North American Free Trade Agreement (NAFTA), an economic accord that institutionalized the free-market vision of relationships among the United States, Mexico, and Canada. Eight chapters cover a broad range of contemporary Mexican comics, including works of propaganda, romance and adventure, graphic novels, ... More

Keywords: Mexican comic books, globalization, Mexico, graphic narratives, Mexicans, NAFTA, Mexican comics, propaganda, romance, graphic novels

Bibliographic Information

Print publication date: 2009 Print ISBN-13: 9781604731262
Published to University Press of Mississippi: March 2014 DOI:10.14325/mississippi/9781604731262.001.0001


Affiliations are at time of print publication.

Bruce Campbell, author