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Smart BallMarketing the Myth and Managing the Reality of Major League Baseball$
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Robert F. Lewis

Print publication date: 2009

Print ISBN-13: 9781604732078

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604732078.001.0001

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Baseball as a Neocolonialist: Abusing Power

Baseball as a Neocolonialist: Abusing Power

(p.70) Third Base Baseball as a Neocolonialist: Abusing Power
Smart Ball

Robert F. Lewis

University Press of Mississippi

This chapter talks about how MLB evolved from being a sport into being a business, wherein like all business MLB sought cheap resources in the form of players. The difference between the business of baseball and other businesses, however, is that the player is both the labor as well as the raw material And as a combined labor/material resource, a player group is subject to neocolonial appropriation in baseball as in other “manufacturing” processes. This chapter thus extensively discusses the paradigms and methods through which MLB would employ strategies that were fundamentally business decisions in order to secure cheap player talent and raise profits. Removing the color barrier in 1947, for example, was profitable, and MLB’s strategy and tactics mirror America’s social and business development and reflect an increasing emphasis on exploiting the sport as a profitable business.

Keywords:   cheap resources, neocolonial appropriation, player talent, color barrier, MLB’s strategy, business development

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