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Of Comics and MenA Cultural History of American Comic Books$
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Jean-Paul Gabilliet

Print publication date: 2009

Print ISBN-13: 9781604732672

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604732672.001.0001

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Decline and Rebirth (1955–1962)

Decline and Rebirth (1955–1962)

(p.41) Chapter 5 Decline and Rebirth (1955–1962)
Of Comics and Men

Jean-Paul Gabilliet

University Press of Mississippi

The North American comic book industry appeared to undergo a period of transition eight years after suffering a crisis in 1954, when many publishers went under. Once it emerged from a purge and a restructuring, the market introduced a new generation of superheroes that allowed the genre to create a niche. These superheroes eventually supplanted the funny animals and humor comics that had dominated comic books for more than two decades. This chapter examines the decline and revival of the comic book industry between 1955 and 1962. It first looks at the creation of the Comics Code and the Comics Code Authority by the Comics Magazine Association of America, as well as the economic impact of the Code on comic books. It then discusses the emergence of a new group of publishers that led the market, including DC Comics and Marvel Comics, and the introduction of new comics genres. It also considers the return of superhero comics, the rebirth of Marvel Comics and the collapse of Dell Comics, and the decline in popularity of comic books.

Keywords:   comic book industry, superheroes, comic books, Comics Code, Comics Code Authority, Comics Magazine Association of America, publishers, Marvel Comics, superhero comics, Dell Comics

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