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Stories of Oprah – The Oprahfication of American Culture - University Press of Mississippi
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Stories of Oprah: The Oprahfication of American Culture

Trystan T. Cotten and Kimberly Springer


This is a collection of essays that explores Oprah Winfrey’s broad reach as an industry and media brand. Contributors analyze a number of topics touching on the ways in which Oprah’s cultural output shapes contemporary America. The book examines how Oprah has fashioned a persona—which emphasizes her rural, poverty-stricken roots over other factors—that helps her popularize her unique blend of New Age spirituality, neoliberal politics, and African American preaching. She packages New Age spirituality through the rhetoric of race, gender, and the black preacher tradition. Oprah’s Book Club has r ... More

Keywords: Oprah Winfrey, media brand, cultural output, New Age spirituality, neoliberal politics, African American preaching, rhetoric of race, gender, black preacher tradition, Oprah’s Book Club

Bibliographic Information

Print publication date: 2009 Print ISBN-13: 9781604734072
Published to University Press of Mississippi: March 2014 DOI:10.14325/mississippi/9781604734072.001.0001


Affiliations are at time of print publication.

Trystan T. Cotten, editor

Kimberly Springer, editor

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Front Matter


Kimberly Springer

Part I Oprah the Woman, Oprah the Empire

Part II Contesting the Oprah Experts

5 Chapter Five Oprah para Mujeres Chicanas

Adriana Katzew, and Lilia de Katzew

7 Chapter Seven Oprah Goes to Africa

Heather Laine Talley, and Monica J. Casper

Part III The Oprahfication of Media

8 Chapter Eight Oprah and the New News

Kathleen Dixon, and Kacie Jossart

End Matter