New Age Soul
New Age Soul
The Gendered Translation of New Age Spirituality on The Oprah Winfrey Show
Oprah Winfrey has become not just a widely loved talk show host but a spiritual leader in her own right. This chapter shows how she blends New Age culture with a racialized “sister sensibility” to create a unique female-centered ministry for her largely female audience. By analyzing the appearances of white, New Age experts on her talk show, it demonstrates how Oprah positions women at the center of her church by translating a New Age vision authenticated by African American struggle. Women’s spiritual experiences are central on The Oprah Winfrey Show, not secondary or peripheral. Oprah’s appeal to women, white women in particular, is her ability to filter white, New Age ideas in gendered terms that are legitimized through race.
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