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Stories of OprahThe Oprahfication of American Culture$
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Trystan T. Cotten and Kimberly Springer

Print publication date: 2009

Print ISBN-13: 9781604734072

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604734072.001.0001

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PRINTED FROM Mississippi SCHOLARSHIP ONLINE (www.mississippi.universitypressscholarship.com). (c) Copyright University Press of Mississippi, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in MSSO for personal use.date: 19 June 2021

New Age Soul

New Age Soul

The Gendered Translation of New Age Spirituality on The Oprah Winfrey Show

Chapter:
(p.33) 3 Chapter Three New Age Soul
Source:
Stories of Oprah
Author(s):

Karlyn Crowley

Publisher:
University Press of Mississippi
DOI:10.14325/mississippi/9781604734072.003.0004

Oprah Winfrey has become not just a widely loved talk show host but a spiritual leader in her own right. This chapter shows how she blends New Age culture with a racialized “sister sensibility” to create a unique female-centered ministry for her largely female audience. By analyzing the appearances of white, New Age experts on her talk show, it demonstrates how Oprah positions women at the center of her church by translating a New Age vision authenticated by African American struggle. Women’s spiritual experiences are central on The Oprah Winfrey Show, not secondary or peripheral. Oprah’s appeal to women, white women in particular, is her ability to filter white, New Age ideas in gendered terms that are legitimized through race.

Keywords:   Oprah Winfrey, New Age culture, female audience, spiritual experience, race, white women

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