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Stories of OprahThe Oprahfication of American Culture$
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Trystan T. Cotten and Kimberly Springer

Print publication date: 2009

Print ISBN-13: 9781604734072

Published to University Press of Mississippi: March 2014

DOI: 10.14325/mississippi/9781604734072.001.0001

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Oprah para Mujeres Chicanas

Oprah para Mujeres Chicanas

A Survey of the Impact of Oprah’s Message on Chicanas

(p.65) 5 Chapter Five Oprah para Mujeres Chicanas
Stories of Oprah

Adriana Katzew

Lilia de Katzew

University Press of Mississippi

This chapter examines the impact of Oprah Winfrey’s message on a selected group of Chicanas in California’s Central Valley comprised of college students and professionals. It shows that while Chicana viewers embrace Oprah’s message of love-thyself and self-actualization, they did not feel that her show addresses important “issues, problems, culture, or life situations” affecting Chicanas. In fact, many subjects point to The Oprah Winfrey Show’s limitations in reaching out to other ethnicities and races besides white and black Americans. In another vein, while Chicanas see themselves within the general category of “universal woman” and view women’s independence as a vital factor in their own lives, they are also turned off by the underlying emphasis on individualism of Oprah’s message, which conflicts with the mores of their Mexican and Chicano cultures rooted in family and community connections.

Keywords:   Oprah Winfrey, Mexican American women, Chicana, universal women, independence, individualism

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