The 1960s
The 1960s
This chapter describes the changes to fan magazines brought about during the 1960s, by which time the studio system was dying and the studios’ publicists were no longer peddling stories to the fan magazines. Editors and writers were on their own in unearthing stories and unchecked as to the content of such stories. Press agents were still active, but stars dictated to whom they could and could not speak. The rise of the independent filmmaker created a new brand of films and a new brand of stars, uninterested in furnishing the fan magazines with the same old fluff. Fan magazines complained that stars now wanted to talk about issues of no interest to readers, such as the environment, women’s liberation, and liberal politics.
Keywords: fan magazines, studio system, publicists, press agents
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